Training & Events
Continuing education and ongoing professional development are critical for success in today's highly competitive markets. In order to be the best in your business, you must stay current on trends, tools and techniques. The challenge is finding the time to fit training into an already tight schedule.
We offer a variety of training methods and opportunities to meet the needs of today's business professionals in ways that best fit their busy schedules and budgets. Below is a sampling of the training we offer. We can also design a program specific to your organization's goals and objectives.
Solutions To Your Social Media Problems
Free Webcast: Thursday, May 20, 2:00 p.m. EST
Are you as sick as I am about reading tweets from people who only talk about what they ate for lunch? Or from people begging you to buy their products? I know I am. You don't want to resort to those kinds of annoying messages to get measurable results.
My friend, publicity expert Joan Stewart and her new business partner, Jeanne Hurlbert, PhD, have made some amazing breakthroughs with social media, including a specialized software program they have created called Social Media Rx that helps you navigate social media—even if you've never dipped your toe into the water yet! It's a social media assessment that's perfect for people who are brand new to social media, or for those who have been on sites like Facebook or Twitter for a year or two but aren't seeing a good return on their investment.
Joan and Jeanne will explain the ground rules of social media, the mistakes they made, and what they've learned. They'll give you a solid foundation that helps you understand what to discuss—and never discuss—on sites Twitter and Facebook.
You'll learn how to build relationships with the RIGHT kinds of people who will eventually come to know, like and trust you. And they'll tell you why amassing huge numbers of followers on these sites can be a mistake.
You'll be able to ask questions during our hour together. If Joan and Jeanne don't answer them during the call, they will email you privately afterward. Promise.
Don't miss this one. Go to www.WendyKurtz.com/MySocialMediaRx and find out about the cool bonus they'll send you just for signing up for "How to Cut through the Clutter, Chatter & Confusion on Social Media."
P.S. If you have a schedule conflict, register anyway because you'll get the free report "3 Dangerous Social Media Problems and How to Solve Them."
Wendy's PR Crash Course
Summer 2010
Orlando Marriott Downtown
400 W. Livingston Street, Orlando, FL 32801
Wendy's PR Crash Course WILL be a highly interactive, hands-on educational seminar from which you will leave with tangible results. You'll actually implement some of the tips and techniques we teach before you ever leave the event. That way, if you have questions, you'll still be in the room with the instructor and can ask questions RIGHT THEN to make sure you've got it.
Here are just SOME of the things you'll learn:
- How to use publicity to grow your business
- Why earned media can be more valuable than any paid advertising...and how to get it
- What your true personality type is, why it matters in business, and how to use it to your advantage (as well as how to work effectively with differing personality types)
- Strategies to help you clearly define your core message and determine your competitive advantage
- Techniques for creating compelling pitches to grab the attention of your clients, prospects and the media
- Proven methods for effective networking with hands-on interaction to ensure you have the techniques that will enable you to leave the event with qualified prospects, not just a stack of useless business cards
- Guidelines for working with television media
- How to dress appropriately for on-air appearances
- ...and much, much more.
This will NOT be a "sit in your chair and listen to one talking head after another drone on about how they got super rich in just a few hours with very little effort" seminar. If you're looking to catch lightening in a bottle and get rich quick, this event is NOT for you.
Converting Your Expertise into PAID Speaking Engagements
DATE: Next class coming Fall 2009
If you've ever wanted to capitalize on your expertise as a former CEO, a Fortune 500 executive, a management consultant, a corporate executive, a top producer in commissioned sales, or a leader of any kind, we'll teach you how YOU can convert that expertise into paid speaking engagements and get the applause you deserve!
In this informative, one-hour teleclass, Wendy Kurtz interviews Mary McKay, one of the country's top booking experts, and National Sales Director for Mark Victor Hansen, the co-fouunder of the Chicken Soup for the Soul and One Minute Millionaire publishing empires. Mary McKay has booked over 2,000 speaking engagements for top producers, cultural heroes, experts and leaders in the last two decades.
Learn how YOU can systematize your booking process to uniquely position yourself as the speaker, optimize your appearance, generate referrals and enable more revenue potential through product sales.
This teleclass is also available for booking agents. If you want your agent to really ramp up their efforts and increase his or her success rate, you'll want them to register for this class ASAP!
Mega Book Marketing University
hosted each Spring in Los Angeles, CA
Imagine... you could land a book deal in one weekend!
Have you ever thought about becoming an author?
Are you already a published author but
want to learn how to sell more books?
Would you like turn your book into a full-time business?
Then join me at Mega Book Marketing University, hosted by the world's leading expert on book sales, marketing and publicity: Mark Victor Hansen (he's co-creator of the Chicken Soup for the Soul publishing empire).
Network with publishers, expand your mind, and learn how you can take your book to best-seller status during this interactive, action-packed conference featuring some of the publishing industries top experts.
- Barbara DeAngelis, Popular TV personality and best-selling author with numerous books in print, including What Women Want Men to Know, Are you the One For Me? and How Did I Get Here?
- Andy Andrews, Hailed by a New York Times writer as a "modern-day Will Rogers who has quietly become one of the most influential people in America," Andy Andrews is an internationally known speaker and novelist whose combined works have sold millions of copies worldwide.
- James Malinchak, Two-time College Speaker of the Year and reigning 2008-09 GKIC Marketer of the Year.
In addition to sharing their insider's secrets from the stage, these experts (and more) were available throughout the weekend so attendees could meet them personally ask any clarifying questions.
Upgrade to VIP Status and spend more time
with Mark and his faculty
If you're looking for an even better chance to mingle with these world-renowned experts, then you will definitely want to snap up one of our VIP tickets before they're all sold out!
Our VIP program allows you to have lunch in our special VIP ballroom with private access to Mark and the other on-stage publishing experts. You'll get the VIP treatment inside the seminar room too, with seats reserved "front and center" so you won't miss a thing throughout the seminar!
